Privacy Policy 

Company Legal Information & Data Controller

  • Data Controller: KONTEXTAD
  • SIRET: 792 539 256 00034

  • Registered Office / Head Office: 7 Chemin Pouyanne, 33270 Floirac, France

  • Main Activity (APE Code): 73.11Z / 73.12Z (Advertising & Media)
  • Contact Email: contact@kontextad.com 

1. Introduction

This Privacy Policy describes how KONTEXTAD ("we", "us", "our", or "the Company") collects, uses, stores, shares, and protects your personal data when you visit our website, interact with our services, or engage with our advertising technologies and digital marketing solutions.

We respect your privacy and are committed to processing your personal data in accordance with applicable data protection laws, including Regulation (EU) 2016/679 of the European Parliament and of the Council (the General Data Protection Regulation or GDPR) and the French Data Protection Act (Loi Informatique et Libertés n° 78-17).

2. Data Controller Information

The entity responsible for processing your personal data as a Data Controller is:

KONTEXTAD

7 Chemin Pouyanne

33270 Floirac, France

SIRET: 792 539 256 00034

Email: contact@kontextad.com

3. Personal Data We Collect

Depending on how you interact with our website and services, we may collect and process the following categories of personal data:

  • Identity & Contact Data: Name, professional title, company name, email address, phone number, and postal address submitted via contact forms or communication channels.
  • Technical & Device Data: IP address, browser type and version, operating system, device identifiers, language settings, time zone settings, and internet service provider details.
  • Usage & Navigation Data: Pages viewed, links clicked, session duration, referring websites, bounce rates, and interactions with our digital content or advertising solutions.
  • Commercial & Professional Data: Inquiries, project requests, contract details, and transaction history related to business partnerships.

4. Legal Bases for Processing

We process personal data only when supported by a valid legal basis under Article 6 of the GDPR:

  1. Consent (Art. 6(1)(a) GDPR): When you provide explicit consent (e.g., accepting non-essential cookies, subscribing to newsletters, or requesting marketing materials).

  2. Contractual Performance (Art. 6(1)(b) GDPR): When processing is necessary to execute or perform a contract with you or your company.
  3. Legitimate Interests (Art. 6(1)(f) GDPR): When processing is necessary for our legitimate business interests, such as optimizing website performance, ensuring cybersecurity, preventing fraud, and conducting B2B marketing, provided your rights do not override these interests.
  4. Legal Obligations (Art. 6(1)(c) GDPR): When processing is required to comply with statutory legal, accounting, tax, or regulatory requirements.

5. How We Use Your Personal Data

We use your personal data for the following specific purposes:

  • To operate, maintain, and optimize our website, advertising services, and digital marketing activities.
  • To process inquiries, respond to support requests, and manage client and partner relationships.
  • To measure audience engagement, analyze site traffic, and enhance user experience.
  • To protect the security and operational integrity of our IT systems and infrastructure.
  • To satisfy statutory legal, accounting, and administrative duties.

6. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies (such as local storage or web beacons) to guarantee technical functionality and collect performance analytics:

  • Strictly Necessary Cookies: Essential for website navigation and basic operation (e.g., security features, consent storage). These do not require user consent.

  • Analytics & Performance Cookies: Help us understand how visitors interact with our website by gathering anonymous aggregate statistics. These require your prior consent.

You can manage, customize, or withdraw your consent for non-essential cookies at any time via our Cookie Banner or through your browser settings.

7. Data Sharing & Recipients

We do not sell, rent, or trade your personal data. Access to your personal data is restricted to authorized entities on a strict need-to-know basis:

  • Authorized Internal Staff: Employees and team members who need access to perform their operational duties.
  • Trusted Service Providers & Data Processors: Hosting providers, IT infrastructure vendors, security services, and analytics partners operating under confidentiality agreements and GDPR-compliant processing contracts.
  • Legal Authorities: Regulatory agencies, courts, or law enforcement bodies when mandated by applicable law.

8. International Data Transfers

Your personal data is stored and processed primarily within the European Economic Area (EEA). If any personal data is transferred to a recipient outside the EEA, we ensure appropriate safeguards are implemented in compliance with Chapter V of the GDPR (such as EU Standard Contractual Clauses or adequacy decisions).

9. Data Retention Period

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or to satisfy statutory retention requirements:

  • Contact & Inquiry Data: Kept for up to 3 years following the last communication or end of the business relationship.
  • Analytics & Cookies Data: Stored for a maximum of 13 months.

  • Financial & Contract Records: Retained for 10 years pursuant to French commercial and accounting laws (Code de commerce).

10. Your Rights Under GDPR

Under the GDPR and French data protection legislation, you have the following rights:

  • Right of Access (Art. 15 GDPR): Request confirmation and a copy of your personal data held by us.
  • Right to Rectification (Art. 16 GDPR): Request correction of inaccurate or incomplete personal data.
  • Right to Erasure / "Right to be Forgotten" (Art. 17 GDPR): Request deletion of your personal data where legally applicable.
  • Right to Restriction of Processing (Art. 18 GDPR): Request limitation of data processing under certain conditions.
  • Right to Data Portability (Art. 20 GDPR): Receive your personal data in a structured, commonly used, machine-readable format.
  • Right to Object (Art. 21 GDPR): Object at any time to data processing based on legitimate interests or direct marketing.
  • Right to Withdraw Consent: Withdraw your consent at any time for consent-based processing.

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

  • Email: contact@kontextad.com

  • Postal Address: KONTEXTAD, 7 Chemin Pouyanne, 33270 Floirac, France

We will respond to your request within one (1) month.

You also have the right to lodge a supervisory complaint with the French Data Protection Authority:

  • CNIL (Commission Nationale de l'Informatique et des Libertés)

3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07

Website: https://www.cnil.fr

11. Data Security

We implement robust technical and organizational security measures (including HTTPS encryption, access controls, firewall monitoring, and periodic security evaluations) to prevent unauthorized access, loss, disclosure, or alteration of your personal data.

12. Minors

Our website and services are intended exclusively for professional and adult audiences. We do not knowingly collect personal data from individuals under 16 years of age.

13. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy to reflect evolving legal, technical, or operational practices. Any updates will be published on this page with an updated "Last Updated" date.

14. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy, please contact our Data Protection contact at:

KONTEXTAD

Attn: Privacy / Legal Department

7 Chemin Pouyanne, 33270 Floirac, France

Email: contact@kontextad.com