Programmatic activation

Semantic targeting is activated directly from our DSP

Now integrating their own advanced contextual and semantic analysis algorithms. 

  • Direct (Endemic) Semantic Targeting: Target content that specifically mentions your product.
  • Broad (Affinity) Semantic Targeting: Target your target audience's mindset or lifestyle.
  • Moment (Temporal) Targeting: Associate semantics with consumer habits.

 

We find users in the perfect context, then scale your reach efficiently across the open web.
We leverage audience segments to reach high-intent users and boost the performance of your campaigns.
Empowering ad flexibility for maximized reach on top publisher brand for every bid opportunities

How it works

Deployment methodology

Step 1 : Concept mapping

Listing of key themes, lexical universes and customers' interests. Transaltion into semantic concept using  AI.

Step 2 : DSP segment selection   & testing

Creation of distinct targeting lines to test combinations  and compare relevance.

Step 3 : Creatives A/B testing

Adaptation of the advertising message  to semantic concept by inventory type and target audience.

Step 4 : KPIs optimization

In the absence of third-party cookies to measure long-term   post click tracking,  analysis of indicators to adjust bids on the best performing domains.

Brand Safety & Suitability

Vetted premium publisher inventory with complete control and security

Greater flexibility & granular filters to build your supply strategy without sacrificing brand safety and transparency into the supply path.

 

Our tech  partnerships help us with:

 

  • Multi-Term Matching: Evaluates all words, frequency, and word relationships on a page to determine true context rather than relying on simple keyword blocking.
  • Pre-Bid Filtering: Analyzes and classifies publisher inventory before ad auctions take place.
  • Suitability: Aligns campaigns with compliance iniative to filter out MFA websites
  • Massive Scale: media brands pages crawls every month to build syndicated and custom target segments

Trusted Partners

Direct integration with all major SSPs
Kontextad is currently connected to major SSPs across all media formats for expanded access to global programmatic bidding feeds.

Only IAB Tech lab prebid partner sources for taxonomy standards (Content - Audience - Product)