Insights
Kontextad principles
Right people at the right time
Kontextad combine first-party data with contextual signals to give you the right audiences at the right time
Data-driven growth
Contextual Targeting helps reduce inefficiencies by using interests and affinities together to drive more conversions.
Increased sales
Relevancy in targeting ensure your campaigns reach the right places to provide you with the sales outcome you are looking
Independence
No biases for media or for specific media owners.
Performance data
Intelligent targeting and improved ad relevance enable contextual campaigns to generate upgraded business results
- Powerfull reach : introduce your brand to a wider audience
- Increased efficiency : reach your consumers when they are likely to engage
- Intent-users focus : displaying ads with contextually relevant recommendations
- Efficiency in interaction : expect increased CTRs of up to 1.5x-4x
- Broadcast framework : publisher inventory with complete control
- Data reconciliation : with full transparency broadcasting
Market Studies
Discover the latest industry data and case studies regarding contextual :
The AI Leap in Contextual Advertising: Transforming a Legacy Solution
→ Read here
The Post Third Party Cookie Countdown – IAB Europe : https://iabeurope.eu/third-party-cookies/iab-europe-report-on-the-digital-advertising-industrys-readiness-for-the-post-third-party-cookie-era/
Guide to the Post Third-Party Cookie Era - IAB Europe :
https://iabeurope.eu/knowledge_hub/iab-europe-guide-to-the-post-third-party-cookie-era-updated-in-march-2022/
→ Download here
IAB Europe Guide to Contextual Advertising :
https://iabeurope.eu/knowledge_hub/iab-europes-guide-to-contextual-advertising/
→ Download here
IAB Europe transparency guide for the digital advertising supply chain :
https://iabeurope.eu/knowledge_hub/iab-europe-supply-chain-transparency-guide-updated-in-march-2024/
→ Download here
Unlocking the Value of Cookieless
https://iabeurope.eu/knowledge_hub/unlocking-the-value-of-cookieless-a-brands-guide-to-leveraging-universal-ids/
→ Download here
Global Premium Sellers and Publishers 500+ Sample Lists Overview :